Meet our team

Want kickstart your start-up's growth? Our team has over 180 years of collective experience in the life science and technology industry.

We're ready to help your start-up enjoy national and / or international business growth. Take a look at our team profiles to understand how we can help you.




Wei Zhu, Founder and Managing Director
Through his career, Wei has gained many years of experience in global distribution, product marketing and product development. He has a track record of achieving rapid business growth when introducing new products from start-ups like yours into new markets.

He grew up in China, lived and worked in Shanghai, Singapore and Germany, Wei learned to work and communicate efficiently in different cultures which is of great benefit when working on projects on an intercontinental scale.

Mark Atlas, Senior Advisor - North America
Mark has over 25 years’ experience in sales and marketing with for established and start-up companies. He received his BS at the University of California in Santa Barbara in Pharmacology. Mark is now applying his 20 years of experience in start-ups to guide emerging companies to success.

He has redefined the sales process, developed key techniques for market validation and created methods for young companies to determine the best go-to-market approach.

Francesco Bacchi, Scientific Project Consultant
Francesco - based in Italy - holds an MSc. degree from the University of Turin. His experience in Life Science and Biotech stems from Menarini Silicon Biosystems where he worked as an R&D Biologist to undertake the mission of cancer rare cells isolation and characterization.

Francesco supports European customers, in terms of market validation, scientific marketing and communication strategies and lead generation.


Olaf Neuhausen. Managing Consultant Europe Market Entry
Olaf is physicist with comprehensive experience in the market for quality-assurance and process-control equipment. He has held a variety of senior positions in companies with companies at every stage - from start-ups to small businesses & global corporations.

Olaf is currently using his vast experience to support our European market entry services.


Claire Nicholson, Digital Marketing and Website Development
Claire has used her science background - gained through a first degree in the life sciences to help biotechnology and techology companies grow their presence online.

She uses a scientific approach to digital marketing to ensure continuous business development. Claire uses her skills to support our website production and social media campaigns.


Paolo M. Soldati. Managing Consultant EMEA.
Paolo’s extensive career in the life science business spans over 35 years. His positions have covered sales, marketing and management at a regional and national level. He has also obtained an MSc in molecular and cell biology with research experience.

He now uses his experience with a diverse range of life science technologies to help companies like yours to kickstart their growth.

Alexander Serre, Senior Project Consultant
Alexander, based in the Zurich Lake area has a rich and diverse background. He holds an MBA with double specialisation in International Business and Marketing. He also holds a BSc in Chemistry and Environmental Studies.

He is now using his four decades of experience to support your international business development activities. He’s created a sales growth methodology called 21P - built from decades of continuous improvement.

Calvin Wang, Director of Operations, China
Calvin is an experienced factory management expert, who has dedicated in factory operations for 30 years at different international high-tech companies.

Calvin has the wider knowledge and experiences on both strategic and day-to-day operations management at different functions. This covers site management, profit and loss, engineering, supply chain, manufacturing, project management, finance management, and all other supporting functions in factory.