The devil is in the details

July 25, 2022

The right personnel and resources can make all the difference to your start-up company.

Read on to see how a multimillion Euro enterprise can miss its ambitious development goals, simply by not listening to its customers.

A bad worker blames his tools

July 25, 2022

Tired of juggling a million jobs at once? Do you want to see greater results for your scale-up? Click to see why hiring a consultant may help.

The importance of the 4P marketing mix

July 10, 2022

The first stage is to lay the correct marketing foundation that will help accelerate your scale-up. In this article, we explain the importance of the original 4P marketing mix, that is the correct product, price, place and promotion. - in the Cloud before the Cloud

June 27, 2022

Looking to enter a new market? The key is to learn from those who have been where you are now. In this article, one of's original co-founders recounts what it was like in the early days and the experiences that helped expand into new markets.

The case for: startup consulting

May 3, 2022

A consultant may help give your company the edge and equip your team with the skills needed to stand out from the competition. Read the article below to hear from Senior Project Consultant, Alexander Serre and why consulting may be the best path forward for your company.

5 Top Tips for Using LinkedIn as a Lead Generation Tool

April 15, 2022

Are you looking for a way to generate more leads for your start-up? If so, you should consider using LinkedIn as a lead generation tool. LinkedIn is the world's largest professional networking site, and it offers many opportunities for businesses to connect with potential customers and gain valuable market insight. Read on for the top tips you need to get started.

How to Create a Digital Marketing Strategy for your Start-Up in 2022

April 7, 2022

Francesco has joined our team to help start-ups across the life science and technology sectors - like yours to go global with tailored solutions across the entire Marketing and Sales workflow. Check out this list Francesco has put together of his hints and tips to create your successful digital marketing strategy this year.

Internationalisation is an important step taking your biotechnology business to the global stage

10 things to consider before launching your Medical business in China

March 3, 2022

For many start-ups entering the Chinese market can be a significant hurdle. We’ve mentored various life science and technology start-ups through this process. Most recently, Wei has completed mentoring an exciting medical device start-up based in Germany. Take a look at what you should be considering before taking your business to China.


Make your start-up global through accessing the Chinese Market remotely

Jan 17, 2022

China may have announced that COVID-19 border restrictions will remain in place for another year. However this shouldn’t prevent your biotech start-up from entering the China market. Read our tips to enter the Chinese market from a remote location.


China’s Pledge to be Carbon Neutral by 2060 – Here’s what you need to know | Part 3

Dec 17, 2021

Achieving carbon neutrality will, and is, triggering a sci-tech revolution with a range of new technologies. Take a look at how China could achieve this and the funding necessary for such an ambitious target.

3 Steps to Consider When Establishing a New Business Partner

Dec 6, 2021

Do you want to establish new partnerships and accelerate your global market entry for your tech startup? My experiences have shown me that there’s practical steps you can take to decide who will be the best business partner for your technology or biotechnology startup.


China’s Pledge to be Carbon Neutral by 2060 – Here’s what you need to know | Part 2

Nov 15,2021

How could China achieve carbon neutral status? There are a number of strategies they could use to achieve this. We're taking a look at everything you need to know in this article.

China’s Pledge to be Carbon Neutral by 2060 – Here’s what you need to know | Part 1

Oct 13, 2021

Have you heard about China's pledge to be carbon neutral by 2060? China's strategy shocks and surprises International experts - but what is it?

What can you learn from this strategy? We explain everything you need to know.


Don’t panic! The Chinese academic budget is cut by 30% with immediate effect!

May 4, 2020

On May.1st which is a public holiday both in China and Germany, my phone was exploded by calls from our business partners in China, all telling me the same thing...


What is an efficient distribution model in China

Feb 19, 2020

For over 10 years, I managed the distribution for high-tech and high-value (USD50,000+ per unit) product in China. I have established direct sales teams as well as distribution network across China.


2019–20 Wuhan coronavirus outbreak: What to expect and what to plan?

Jan 28, 2020

While I'm writing this article, the number of people who are infected by the 2019-nCoV virus is still growing rapidly in China; a completely new hospital is under construction in Wuhan City which can host 2300 patients and is scheduled to be completed in 6 days from start to finish.