5 Top Tips for Using LinkedIn as a Lead Generation Tool

Are you looking for a way to generate more leads for your start-up? If so, you should consider using LinkedIn as a lead generation tool. LinkedIn is the world's largest professional networking site, and it offers many opportunities for businesses to connect with potential customers and gain valuable market insight. Read on for the top tips you need to get started.

How to Create a Digital Marketing Strategy for your Start-Up in 2022

Francesco has joined our team to help start-ups across the life science and technology sectors - like yours to go global with tailored solutions across the entire Marketing and Sales workflow. Check out this list Francesco has put together of his hints and tips to create your successful digital marketing strategy this year.

Internationalisation is an important step taking your biotechnology business to the global stage

10 things to consider before launching your Medical business in China

For many start-ups entering the Chinese market can be a significant hurdle. We’ve mentored various life science and technology start-ups through this process. Most recently, Wei has completed mentoring an exciting medical device start-up based in Germany. Take a look at what you should be considering before taking your business to China.


Make your start-up global through accessing the Chinese Market remotely

China may have announced that COVID-19 border restrictions will remain in place for another year. However this shouldn’t prevent your biotech start-up from entering the China market. Read our tips to enter the Chinese market from a remote location.


China’s Pledge to be Carbon Neutral by 2060 – Here’s what you need to know | Part 3

Achieving carbon neutrality will, and is, triggering a sci-tech revolution with a range of new technologies. Take a look at how China could achieve this and the funding necessary for such an ambitious target.

3 Steps to Consider When Establishing a New Business Partner

Do you want to establish new partnerships and accelerate your global market entry for your tech startup? My experiences have shown me that there’s practical steps you can take to decide who will be the best business partner for your technology or biotechnology startup.


China’s Pledge to be Carbon Neutral by 2060 – Here’s what you need to know | Part 2

How could China achieve carbon neutral status? There are a number of strategies they could use to achieve this. We're taking a look at everything you need to know in this article.

China’s Pledge to be Carbon Neutral by 2060 – Here’s what you need to know | Part 1

Have you heard about China's pledge to be carbon neutral by 2060? China's strategy shocks and surprises International experts - but what is it?

What can you learn from this strategy? We explain everything you need to know.


Don’t panic! The Chinese academic budget is cut by 30% with immediate effect!

On May.1st which is a public holiday both in China and Germany, my phone was exploded by calls from our business partners in China, all telling me the same thing...


What is an efficient distribution model in China

For over 10 years, I managed the distribution for high-tech and high-value (USD50,000+ per unit) product in China. I have established direct sales teams as well as distribution network across China.


2019–20 Wuhan coronavirus outbreak: What to expect and what to plan?

While I'm writing this article, the number of people who are infected by the 2019-nCoV virus is still growing rapidly in China; a completely new hospital is under construction in Wuhan City which can host 2300 patients and is scheduled to be completed in 6 days from start to finish.