Global business made easy


With detailed technical knowledge and human resources, our tailored approach ensures that you're speaking to prospects in weeks - not months.

We work side by side with our clients from market research to first product launch.

See how we can jumpstart your sales.


"...Tianyi Consulting have provided highly valuable advice and assistance to us in establishing and managing our distributor network in China. 
Wei has a deep knowledge of the China life sciences market, is proactive, responsive and effective in his dealings with distributors and ourselves."


Darren Lurie, Chairman, Optiscan, Australia



These are just some of the clients we've worked with...

Asia Business Acceleration

We specialise in guiding and supporting SMEs to successfully enter the Asia market.  We have the technical knowledge and Human Resources to provide specialised Asia distribution consulting.

Start-Up Mindset

As a start-up company ourselves, our service packages are tailor-made for start-ups whose resource are often limited. Our goal is to help start-ups to enter the global market with high efficiency, affordable costs and minimized risk.

EU Market Builder

From Market Research to Business Development Support, EU Market Builder is a all-in-one service that helps clients to gain real traction in Europe before making a major investment. Please refer to Our services page for more information.

Global Experience

Be local & Think global has always been the key for global success. We have a team of experts located all over the world covering the global market geographically with broad industry experience in high technology domains.

News and Blog

Prospective Instruments joins forces with Tianyi Consulting to enter China market

Despite the challenging global environment, our client doesn’t stop their global expansion steps. We’re pleased to announce that Tianyi Consulting was contracted to be the consultant to support Prospective Instruments in their business development activities to enter the China market.

2019–20 Wuhan coronavirus outbreak: What to expect and what to plan?

While I'm writing this article, the number of people who are infected by the 2019-nCoV virus is still growing rapidly in China; a completely new hospital is under construction in Wuhan City which can host 2300 patients and is scheduled to be completed in 6 days from start to finish.

Don’t panic! The Chinese academic budget is cut by 30% with immediate effect!

On May.1st which is a public holiday both in China and Germany, my phone was exploded by calls from our business partners in China, all telling me the same thing...

What is an efficient distribution model in China

For over 10 years, I managed the distribution for high-tech and high-value (USD50,000+ per unit) product in China. I have established direct sales teams as well as distribution network across China.